RentalTide Press & Media Kit
Everything you need to write about RentalTide: company facts, leadership, our story, and brand assets. For interviews and media inquiries, get in touch below.
Company boilerplate
RentalTide is an AI-powered, all-in-one rental management platform for marinas, boat and watercraft rentals, tour operators, and equipment rental businesses. Founded in 2025, RentalTide brings bookings, payments, waivers, inventory, and fleet tracking into a single system with zero monthly fees, charging a simple per-transaction rate. RentalTide processed over $5M in GMV in its first year and now serves 100+ rental locations with over $20M in GMV.
Fast facts
Leadership
Nick Sutherland
Co-Founder & Chief Executive Officer
Nick leads RentalTide's product and company vision, building the AI-powered platform that rental operators use to run bookings, payments, and fleet operations in one place. He is based in Ottawa, Canada.
LinkedIn
Eric Boisvert
Co-Founder & Chief Revenue Officer
Eric co-founded RentalTide and leads revenue, partnerships, and go-to-market, helping marinas, tour operators, and equipment rental businesses grow with the platform.
LinkedInOur timeline
RentalTide is founded
Born from real watercraft rental experience, RentalTide set out to replace clipboards and disconnected tools with one intelligent platform built for rental operators.
All-in-one platform launches
Bookings, payments, waivers, deposits, and inventory come together in a single system designed specifically for marinas and watercraft businesses.
$5M in GMV in year one
In its first year, RentalTide processed over $5M in gross merchandise value for early operators, proving demand for an all-in-one rental platform with zero monthly fees.
Mobile apps and partner ecosystem
Native iOS and Android apps put reservations and fleet tracking on the dock, while integrations with Stripe, QuickBooks, Solink, and Zapier connect the tools operators already use.
AI-powered automation
Dynamic pricing, automated messaging, and smart operations help operators lift revenue and cut no-shows across every booking channel.
100+ locations and growing
In year two, RentalTide serves 100+ rental locations across boats, marinas, tours, and equipment, with over $20M in GMV and adoption expanding across the recreational and equipment rental markets.
Brand assets
Please use the official RentalTide logos and colors. Do not stretch, recolor, or alter the logo, and keep clear space around it.
Logos
Colors
Typography
RentalTide uses Inter across the brand, from headlines to body copy. It is open source and available on Google Fonts.
Brand voice
We sound like operators talking to operators: clear, confident, and genuinely useful. Every word should make the reader's job easier.
Plain-spoken
We write the way operators talk. No jargon, no filler, no buzzwords.
Confident, not loud
We let results speak. We skip hype, empty superlatives, and pressure tactics.
Helpful first
We lead with what the reader gains, not with what we built.
Human
Warm and direct, like a teammate on the dock who has your back.
- "Run bookings, payments, and your fleet in one place."
- "Zero monthly fees. You pay only when you get paid."
- "Go live in days, not months."
- "Leverage our synergistic end-to-end paradigm."
- "Industry-leading, best-in-class, game-changing."
- "Act now, limited time, do not miss out."
Brand guidelines
A few rules keep the brand consistent everywhere it appears. When in doubt, give the logo room and keep the contrast high.
- Use the light logo on dark backgrounds and the dark logo on light backgrounds.
- Keep clear space around the logo equal to the height of the wordmark.
- Use the brand colors exactly as provided above.
- Set type in Inter across all materials.
- Stretch, rotate, or distort the logo.
- Recolor the logo or add shadows, gradients, or effects.
- Place the logo on busy or low-contrast backgrounds.
- Use the RentalTide name or logo to imply a partnership without permission.
Media inquiries
For interviews, quotes, additional assets, or anything else, reach out and we will get back to you quickly.
press@rentaltide.com