Cookie Policy
How we use cookies and similar tracking technologies
Cookie Policy
COOKIE POLICY
This Cookie Policy explains how RentalTide Inc. (incorporated in Delaware, United States, with additional registration in Canada) uses cookies and similar tracking technologies. By continuing to use our Services, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that websites place on your device's browser when you visit them. They help websites remember information about your visit, making your online experience easier and more personalized.
Types of cookies by origin:
- First-party cookies: Set directly by RentalTide
- Third-party cookies: Set by our trusted partners and service providers
Types of cookies by duration:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device for a set period
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
Strictly Necessary Cookies (Always Active)
Essential for the website to function properly. Cannot be disabled.
- Authentication and login status
- Security tokens and CSRF protection
- Load balancing and server allocation
- Shopping cart and booking sessions
- Cookie consent preferences
Functional Cookies
Enable enhanced functionality and personalization.
- Language and currency preferences
- Region and location settings
- User interface customizations
- Recently viewed items
- Form auto-fill data
Analytics & Performance Cookies
Help us understand how visitors interact with our website.
- Google Analytics (page views, session duration)
- Hotjar (heatmaps, session recordings)
- Performance metrics and error tracking
- A/B testing and feature experiments
- Conversion tracking and funnel analysis
Marketing & Advertising Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
- Google Ads remarketing
- Facebook Pixel
- LinkedIn Insight Tag
- Twitter conversion tracking
- Affiliate tracking cookies
3. Cookies We Use
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| rt_session | RentalTide | Session management | Session | Necessary |
| rt_auth | RentalTide | Authentication token | 7 days | Necessary |
| rt_csrf | RentalTide | Security token | Session | Necessary |
| rt_consent | RentalTide | Cookie consent | 1 year | Necessary |
| rt_locale | RentalTide | Language preference | 1 year | Functional |
| _ga | Google Analytics | 2 years | Analytics | |
| _gid | Google Analytics | 24 hours | Analytics | |
| _fbp | Facebook Pixel | 90 days | Marketing | |
| __stripe_mid | Stripe | Fraud prevention | 1 year | Necessary |
| __stripe_sid | Stripe | Payment processing | 30 minutes | Necessary |
| intercom-id | Intercom | Customer support | 9 months | Functional |
4. Third-Party Cookies
We work with trusted third-party services that may set cookies on your device:
Payment Processing: Stripe uses cookies for fraud detection and payment security. These are essential for processing transactions safely.
Authentication: Auth0 uses cookies to maintain secure login sessions and implement single sign-on functionality.
Analytics: Google Analytics helps us understand website usage patterns. You can opt-out at tools.google.com/dlpage/gaoptout
Advertising: We use advertising cookies to show you relevant ads and measure campaign effectiveness. These can be disabled in your cookie preferences.
5. Managing Your Cookie Preferences
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can choose to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy, search, and services → Cookies
Important Note: Disabling certain cookies may impact your experience on our website. Some features may not function properly without necessary cookies.
6. Opt-Out Options
You can opt-out of specific cookie categories:
| Service | Description | Opt-out Link |
|---|---|---|
| Analytics Cookies | Google Analytics Opt-out | Opt-out → |
| Advertising Cookies | Digital Advertising Alliance | Opt-out → |
| Network Advertising | Network Advertising Initiative | Opt-out → |
7. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting. Currently, there is no industry standard for responding to DNT signals. Our website does not currently respond to DNT signals, but you can manage your cookie preferences using the methods described above.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by updating the date at the top of this policy.
9. Contact Us
If you have questions about our use of cookies:
Email: privacy@rentaltide.com Address: RentalTide Inc. 110 Didsbury Road, Ottawa, Ontario K2J 4T4, Canada, 1111B S Governors Ave STE 48363, Dover, DE 19904, United States
Last Updated: November 14, 2025
Effective Date: February 1, 2025
Version: 1.0